Led the design of multiple high-profile projects, including a major overhaul of the company’s main website, resulting in a 25% increase in user engagement and a 20% boost in conversion rates.
Conducted user research and usability testing to gather insights and validate design concepts, leading to more informed design decisions and improved user satisfaction.
Developed and maintained a comprehensive design system, ensuring consistency and efficiency across all digital products.
Collaborated closely with product managers, developers, and other stakeholders to align design objectives with business goals and technical constraints.
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